We received a double boost by winning the Innovative Product of the Year title alongside the Best Marketing Campaign at the recent Pluming and Heating Awards 2016.
The VortexAir boiler, which is one of the most energy-efficient boilers on the market, was named the Innovative Product of the Year in a highly competitive category, while the campaign ‘Think Boilers, Think Grant’ was named as the Best Manufacturing campaign.
Judges comments… ” The judges acknowledge GRANT’s innovation in being the first manufacturer to come to market with this product.”
The Grant VortexAir is a revolutionary new product from our in-house design team, and is a combination of the award-winning Grant Vortex condensing oil boiler with its latest in ‘blue flame’ technology, and the A++ Aerona inverter driven heat pump. This hybrid product allows the householder to benefit from the two most cost-effective forms of fuel – oil and heat pump – to ensure that they will never be without heat. The innovative design also offers the householder the best of renewable heating technology on one side and the Grant Vortex Blue Flame boiler on the other.
We developed the product after recognising that there was a gap in the market for a renewable energy heating system with the trusted attributes of the Grant Vortex condensing oil boiler to meet the growing demand from off-gas customers, and the industry call for cleaner heating solutions. Customers can purchase the new VortexAir from this summer, through all key plumbing and heating merchants.
The effective ‘Think Boilers, Think Grant’ campaign incorporated a fully integrated advertising campaign covering print, radio, television and online adverts alongside Grant’s first ever TV advert. This has all helped to further cement Grant’s place as a market leader with home-owners.